A recent article by Daniel Todd at ITPro highlights a significant shift in how mid-market organizations approach cybersecurity: Managed Service Providers are no longer viewed as tactical support vendors, but as core security partners.
As mid-sized enterprises grow in size and complexity, internal IT teams are struggling to keep pace with expanding attack surfaces, hybrid workforces, and increasingly sophisticated threat actors. According to Todd’s reporting, this has accelerated demand for MSPs that can deliver not just infrastructure support, but deep security expertise and continuous protection.
You can read the original article here:
https://www.itpro.com/security/msps-emerge-as-key-security-partners-for-mid-market-enterprises
The article draws on findings from the 2025 MSP Customer Insight Report, conducted with Barracuda and Vanson Bourne. The results underscore how dramatically expectations have shifted in the mid-market segment (typically organizations with 1,000–2,000 employees).
Key findings include:
At the same time, MSPs are under increasing pressure to expand their capabilities. Customers are no longer satisfied with reactive support models; they expect proactive monitoring, strategic guidance, and measurable improvements in risk reduction.
At NetWise, we see this trend reflected across nearly every engagement with mid-market clients.
Security has become a business risk issue, not just an IT concern. Mid-market organizations face the same threats as large enterprises, but without the resources to build full internal security teams. MSPs that can provide structured, security-first services fill that gap.
This shift has several implications:
For MSPs, this represents both a challenge and an opportunity. Providers that invest in security tooling, process maturity, and staff expertise will differentiate themselves in a crowded market. Those that do not risk becoming irrelevant.